The increasing importance of a mobile site

Australians are now more connected to the internet than ever before because of the Smartphone revolution, and its growing at an expediential rate. Is your site optimised for a mobile? If not why not? This post aims to address just some of the reasons as why a mobile site should be seriously considered.

It is apparent that now more than ever with a wide market of smartphone and increasing mobile internet usage, Australian’s are more connected than they have even been in the past. Its also clears that the smartphone revolution has quickly taken over the household internet connections, of more than 2:1. The below reference highlights just how quickly Australia is embracing the smartphone revolution:

“Australia went from lagging to leading the worldwide smartphone revolution in just one year, a major study by Google has revealed.
But about four out of five Australian websites are not optimised for smartphones.

Mobile internet usage by Australians now rivals that of PCs for activities like social networking and, soon, shopping, Google found.

Behind Singapore, Australia has the highest smartphone penetration in the world at 37 per cent and we're also consuming more apps, the research revealed. Australians have on average 25 apps on their phone (eight of which are paid), versus 23 for the US and Britain.”

Read more here

For even more compelling proof of these statements, this graph really puts it into perspective.


The above paragraph should raise a question…

How do I take advantage of this revolution?

Its simple really, ensure that your business is online and can be found, while this will ensure that mobile users can browse your site, this certainly does not mean that your website is rendered or suitable for the ever popular smartphone display. Websites are generally created in mind for a desktop / laptop user not the mobile user, so therefore typically for this reason alone its unlikely that you website optimised for mobiles.

By not complying with this growing need, you may be missing out in more ways than one, some examples of this are:

  • Your content is unreadable
  • Your flash content may not be rendered at all (this is bad news for complete flash sites)
  • Menus may be difficult to navigate through
  • Pages may take far to long to load.

Lets break each of these down.

Unreadable content – If you have ever visted a website on your mobile phone, you know exactly what I am talking about, you have to zoom in and then scroll around, this is painful for your audience, they don't want to have to do this, do you?

Flash Content – For those that have complete flash sites, I have some bad news for you, iPhone, iPad, iPod anything apple that is portable will and can not render them, this means you have lost a massive market, furthermore this is also to be true for flash ad’s banners etc, and lest face it these are used to draw the attention of the eye.

Navigation problems – Lets face it, most if not all smartphones or data enabled portable devices are touch screen, so you cant easily hover over a menu with a touch screen you point and touch, this means that getting to secondary levels or even deeper into your website become difficult and troublesome, people will often just give up.

Page Loads – When a web developer creates a new site, they are always striving to keep the size of the page down to get to a faster page load, but in reality this rarely happens unless its a direct ask from the client. As there are often complicated and a heavy reliance on images to better present a site and provide certain functionalities.

these are only four of limitless reasons why you really need a mobile site, a mobile site can and should address each one of these issues.

If your interested in optimising your site or creating a mobile friendly site why not have a chat to us.

mobile , web , facts